Reminds me a bit of Kyle Cassidy's amazing 'Armed America' project.
These photos of modern-day beach groups are inspired on the studio portraits of ancient tribes who proudly posed in traditional costumes next to their prized possessions. The sky and the sea become the painted backdrop of the studio and the sand seems as if it were sprinkled on the studio floor. The lighting and the theatricality of the groups add an element of fantasy to the portraits of real people in their natural surroundings. That enlightens a banal situation and elevates it to a state of exception. I call this way of social photography “Antropologia Fantastica".
"This series talks about the human condition in a moment of a peaceful holiday, their pride to be there, their honesty and vulnerability."